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· 제목 : Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing (Hardcover)
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119885832
· 쪽수 : 240쪽
· 출판일 : 2022-09-21
· 분류 : 외국도서 > 경제경영 > 창업/사업
· ISBN : 9781119885832
· 쪽수 : 240쪽
· 출판일 : 2022-09-21
목차
Preface ix
Acknowledgments xi
About the_Authors xiii
Introduction 1
Part I: Understanding Chinese Tech Companies
Chapter 1: The Shark versus the_Crocodile 15
Chapter 2: Strategy and Tactics of_Chinese
Tech Companies 29
Chapter 3: Everyone Is Going Global 39
Part Ii: Pop- Leadership
Chapter 4: Leadership 47
Chapter 5: People 73
Chapter 6: Organization 101
Chapter 7: Product 123
Part Iii: Resteering The_Wheel
Chapter 8: The In_ ection Point 151
Chapter 9: The Global Chinese Community Fills the_Gaps 161
Chapter 10: Connecting the_Dots 185
Chapter 11: Cross- Pollination of_Global Markets 199
Epilogue 217
Index 219
