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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781119894179
· 쪽수 : 240쪽
· 출판일 : 2022-12-13
목차
Corporate Foreword
Academic Foreword
Preface
Acknowledgments
Part I: Will Your Digital Transformation (Ever) Pay You Back?
Chapter 1 The Bad and Good Reasons for Your Digital Transformation
Chapter 2 Why Digital Transformation Advice Can Get You Off the Payback Track
Chapter 3 Digital Transformation Payday: A New Framework for Accelerated Payback
Part II: Five Key Elements Drive Digital Transformation Payback
Chapter 4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick
Chapter 5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less
Chapter 6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core
Chapter 7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction
Chapter 8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance
Chapter 9 Design/Strategy: The Vacuum in the Majority of Digital Transformations
Chapter 10 End2End: Our Framework in Action
Chapter 11 “Smaller” Firm Excursus: David versus Goliath?
Part III: Three Predictors in Your Business That Influence Your Digital Transformation Payday
Chapter 12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends…
Chapter 13 Predictor Markets: Different Industries Require Different Labors for Payback
Chapter 14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve your Payday
Chapter 15 Predictor Communications: It Is about What You Sing and How You Sing to Influence Your Payday
Conclusion
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F
References
About the Author
Index
