Growth Champions: The Battle for Sustained Innovation Leadership (Paperback)

About The Growth Agenda iv

About the Contributors v

Introduction 1

Part I – The Growth Agenda: The Changing Dynamics of Innovation 13

1 – Why Growth? The Economist’s Perspective 16

2 – Alternative Strategic Approaches to Growth 24

3 – Drivers of Change 37

4 – New Approaches to Growth 49

Part II – The Growth Champions 57

5 – Nestlé and PepsiCo – Changing food and drink for the better 61

6 – Audi and Samsung Electronics – Design as the growth driver 81

7 – Reckitt Benckiser and Procter & Gamble – Making the most of insight 101

8 – Starwood Hotels and Inditex – Delivering a unique customer experience 121

9 – Amazon and Google – Expertly using data to get ever closer

to customers 143

10 – Narayana Hrudayalaya and Novo Nordisk – Reinventing healthcare 163

11 – Rolls-Royce and ARM – Technology partnerships for growth 183

12 – BASF and Shell – Growth in a resource-constrained world 201

13 – Tata and Bharti – Leapfrogging from India 221

14 – LEGO and Apple – Bringing magic to the everyday 241

Part III – The Growth Challenge: Lessons for the Future 265

15 – Key Characteristics 267

16 – Further Common Traits 281

17 – Future Challenges 287

18 – The Growth Agenda – The Essential Implications 298

Resources and References 302

Appendix – Key Data for the Growth Champions 313

Contributor Credits 332

Index 333