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· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781119962694
· 쪽수 : 304쪽
· 출판일 : 2012-07-25
목차
Foreword by Professor Wim Naudé, Director of Research, ix
Maastricht School of Management
About the Author xiii
Chapter 1 Introduction 1
Doing Business in Emerging Markets – Risks, Opportunities and Practice
PART I – RISKS 7
Chapter 2 Country Risk 9
Politics and Business in Emerging Markets
Chapter 3 Corporate Social Responsibility 57
Transparency, Ethics and Governance in Emerging Markets
Chapter 4 Business Culture 95
Cross-Cultural Management and People in Emerging Markets
PART II – OPPORTUNITIES 119
Chapter 5 Marketing 121
Implementing Marketing Ideas into and from Emerging Markets
Chapter 6 Entrepreneurship and Innovation 151
Technology, Innovation and New Business Ventures in Emerging Markets
PART III – PRACTICE 177
Chapter 7 Strategy and Operations 179
Changing Business Strategies and Operations in Emerging Markets
Chapter 8 Strategic Alliances 211
Western Business and Emerging Market
Business – Working Together
Chapter 9 Lessons for Global Business 249
What We Can Learn from the BRICS and Beyond
Glossary 261
Reading List 267
Recommended Further Reading 275
Index 279
