Starting and Running an Online Business For Dummies (Paperback)

Introduction 1 Part I: Strategies and Tools for Your Online Business 7 Chapter 1: Opening Your Own Online Business in Ten Easy Steps 9 Chapter 2: Choosing and Equipping Your New Online Business 39 Chapter 3: Selecting the Right Web Host and Design Tools 75 Chapter 4: Profiting from Web 2.0 and Social Media Tools 99 Part II: Establishing Your Online Presence 123 Chapter 5: Giving Your E-business Site Structure and Style 125 Chapter 6: Attracting and Keeping Customers 143 Chapter 7: Building in Security Up Front 169 Chapter 8: Monitoring and Improving Your Business 187 Part III: Running and Promoting Your Online Business 205 Chapter 9: Easing the Shopping Experience 207 Chapter 10: Running a Business on eBay.co.uk 227 Chapter 11: Accepting Payments 247 Chapter 12: Service with a Virtual Smile 263 Chapter 13: Search Engines: What You Need to Know 281 Part IV: The Necessary Evils: Law and Accounting 299Chapter 14: Making It All Legal 301 Chapter 15: Accounting Tools for Online Businesses 323 Part V: The Part of Tens 337 Chapter 16: Ten Must-Have Features for Your Website 339 Chapter 17: Ten Hot Steps to Entrepreneurial Success 349 Chapter 18: Ten Must-See Websites for Online Entrepreneurs 357 Index 363