National Monopoly to Successful Multinational: The Case of Enel (Hardcover)

List of Tables List of Charts Acknowledgements Introduction A Snapshot at the Start of 2011 The Case Study, Methodology, Key Players PART I: THE EVOLUTION OF ENEL From the Origins to the Regulatory Shake-up (1962-1996) Cultural Change, Reorganization and Diversification (1996-2002): The Search for a New Identity Strategic Refocusing and International Expansion: Building the Future Enel (2002-2010) 2008-2010: Enel Today Enel, Ten Years of Extraordinary Financial Performance Conclusions PART II: WHEN MANAGEMENT MAKES THE DIFFERENCE A Balance between Dynamism and Preserving Excellence and Operational Reliability Leadership in a Combination of Continuity and Strategic Change: Building a New Identity Institutional Legitimation and Reputation Conclusions PART III: THE BEST ENERGY COMPANY IN THE WORLD Global Energy Scenarios Technological Foundations for a Sustainable Competitive Edge Strategic Challenges and Building One Company Conclusions Afterword - Five Rather Difficult Issues by Gianni Lorenzoni Bibliography