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· 제목 : From Chinese Brand Culture to Global Brands : Insights from Aesthetics, Fashion and History (Hardcover) 
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781137276346
· 쪽수 : 219쪽
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781137276346
· 쪽수 : 219쪽
목차
Introduction - Chinese Branding in the Global Market Place 1. Global Branding, Fashion Sytems, and Historical Culture 2. Jay Chou, Pop Star: Chinese Aesthetics and Contemporary Trends 3. The 2008 Beijing Olympics Opening Ceremony: Branding China for the World 4. Shanghai Tang: A Chinese Luxury Brand with Global Ambitions 5. From Chinese Brand Culture to Global Brands
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