International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (Hardcover)

1. The 'Global Logistics and International Business 2.0): Curriculum Internationalization Experience Anshu Arora, Jun Wu, Suman Niranjan, Reginald Leseane, Shalonda Bradford, and Hae Choi 2. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross 3. THE S.H.A.R.P. Conceptual Framework for Young African-American Adults ...... What is Cool? Carl Sharperson and Reginald Leseane 4. Exotic, Erogenous, Erotica: Veiled Signs of 'Advertising Erotica' for Luxury Brands Sacriana Ware, Jamese Beazer, and Anshu Arora 5. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand Eulalia Wycoff and Rajeev Sooreea 6. U.S. Securities and Exchange Commission Charges : Thornburg Mortgage Company for Fraudulent Accounting Ariel Shead and Marjorie Maguire-Krupp 7. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Jun Wu and Anshu Arora 8. THE S.H.A.R.P. Conceptual Framework for Young: African-American Adults ...... What is Cool? Carl Sharperson and Reginald Leseane 9. How 'American' are 'All-American' Brands? A Case of Gap, Inc. as 'Made in America' Brand Eulalia Wycoff and Rajeev Sooreea 10. Drops in the Glass: The Influence of Alcohol Advertising on Young Adults Melody Burks, Ulysses J. Brown, Jun Wu and Anshu Arora 11. Crisis Management Challenges in a Socially Networked World: BP's Response to the Gulf of Mexico Oil Spill Maria Louise Thybo and Peter Keith Ross