Storytelling in the Media Convergence Age : Exploring Screen Narratives (Hardcover)

List of Figures and Tables Notes on Contributors Introduction: The Contexts of Contemporary Screen Narratives: Medium, National, Institutional and Technological Specificities; Anthony N. Smith and Roberta Pearson PART I: PRODUCTION 1. Super Mario Seriality: Nintendo's Narratives and Audience Targeting within the Video Game Console Industry; Anthony N. Smith 2. The Muddle Earth Journey: Brand Consistency and Cross-Media Intertextuality in Game Adaptation; Claudio Pires Franco 3. Distortions in Spacetime: Emergent Narrative Practices in Comics' Transition from Print to Screen; Daniel Merlin Goodbrey 4. Lengthy Interactions with Hideous Men: Walter White and the Serial Poetics of Television Antiheroes; Jason Mittell 5. It's a Branded New World: The Influence of State Policy upon Contemporary Italian Film Narrative; Gloria Dagnino 6. Memento in Mumbai: 'A Few More Songs and a Lot More Ass Kicking'; Iain Robert Smith 7. A Case of Identity: Sherlock, Elementary and Their National Broadcasting Systems; Roberta Pearson PART II: CIRCULATION AND RECEPTION 8. Storyselling and Storykilling: Affirmational/Transformational Discourses of Television Narrative; Matt Hills 9. Whistle While You Work: Branding, Critical Reception and Pixar's Production Culture; Richard McCulloch 10. Hidden in Plain Sight: UK Promotion, Exhibition and Reception of Contemporary French Film Narrative; Cecile Renaud 11. Serial Narrative Exports: US Television Drama in Europe; Alessandro Catania 12. Multimedia Muppets: Narrative in 'Ancillary' Franchise Texts; Aaron Calbreath-Frasieur