Fair Trade in CSR Strategy of Global Retailers (Hardcover)

1. Theoretical Foundation of CSR in Retailing - Magdalena Stefa?ska and Gra?yna ?migielska Translated by Ewa Grzywaczewska-Stewart 2. Development of the Fair Trade idea in Europe and USA - Magdalena Stefa?ska and Renata Nestorowicz Translated by Natalia Spycha?a 3. A Critical Look at the Application in Practice of Fair Trade - Ewa Jerzyk, Henryk Mruk and Ryszard Stefa?ski Translated by Waldemar Janowski 4. Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers - Magdalena Stefa?ska and Ryszard Stefa?ski Translated by Ewa Grzywaczewska-Stewart 5. The Influence of Communications on CSR and Fair Trade on Attitude, Customers Behaviour and Retailers Perception - Tomasz Wanat and Magdalena Stefa?ska Translated by Ewa Grzywaczewska-Stewart 6. The Effect of Communicating CSR and Fair Trade on the Attitudes and Behaviour of Employees of Trading Enterprises - Anna Rogala, Tomasz Wanat, Renata Nestorowicz and Magdalena Stefa?ska Translated by Ewa Grzywaczewska-Stewart 7. Fair Trade - Trends for the Future - Henryk Mruk, Ewa Jerzyk, Magdalena Stefa?ska, Ryszard Stefa?ski and Renata Nestorowicz Translated by Ewa Grzywaczewska-Stewart