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· 제목 : Front Line Public Diplomacy : How US Embassies Communicate with Foreign Publics (Hardcover) 
· 분류 : 외국도서 > 인문/사회 > 정치학 > 국제관계 > 외교
· ISBN : 9781137444141
· 쪽수 : 276쪽
· 출판일 : 2014-08-20
· 분류 : 외국도서 > 인문/사회 > 정치학 > 국제관계 > 외교
· ISBN : 9781137444141
· 쪽수 : 276쪽
· 출판일 : 2014-08-20
목차
Table of Contents Acknowledgements Introduction PART I: THE CONTEXT 1. Legacy: Philosophy and Legal Basis 2. Public Diplomacy Personnel as FSOs PART II: FIELD OFFICE MANAGEMENT 3. The Public Affairs Officer 4. Contacts and Personal Networking PART III: INFORMATION PROGRAMS 5. Traditional Media 6. Social Media: Use in Public Diplomacy 7. Social Media: Factors to Consider PART IV: CULTURAL AND EDUCATION PROGRAMS 8. Cultural Programs 9. Centers, Libraries and Other American Spaces 10. Educational Exchanges PART V: PENTAGON COMMUNICATIONS 11. Defense Department Communications Expansion 12. Comparing DOD and State's Communications Conclusion 13. Changes and Enduring Principles in PD Practice
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