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· 제목 : Fashion Management : A Strategic Approach (Paperback, 1st ed. 2019)
· 분류 : 외국도서 > 경제경영 > 산업 > 산업일반
· ISBN : 9781137508188
· 쪽수 : 360쪽
· 출판일 : 2018-11-26
· 분류 : 외국도서 > 경제경영 > 산업 > 산업일반
· ISBN : 9781137508188
· 쪽수 : 360쪽
· 출판일 : 2018-11-26
목차
1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.
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