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· 제목 : Driving Demand : Transforming B2B Marketing to Meet the Needs of the Modern Buyer (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781137526786
· 쪽수 : 204쪽
· 출판일 : 2015-10-21
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781137526786
· 쪽수 : 204쪽
· 출판일 : 2015-10-21
목차
1. The Issues That Exist With Modern Demand Generation 2. Leading Demand Process Transformation 3. Why Transformations Fails 4. Action Does Not Equal Change 5. Changing the Marketing & Sales Mindset 6. Aligning Content to Your Buyer 7. Adapting the Lead Management Process 8. Measuring for Success 9. Optimizing Data and Technology 10. Creating an Outcome - Accountable Culture 11. Managing People Through Change 12. The Need For Change in Demand Generation 13. Change Ahead 14. Demand Generation Glossary
