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· 제목 : Media and Communication Research Methods (Paperback, 2 ed) 
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781137528247
· 쪽수 : 320쪽
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781137528247
· 쪽수 : 320쪽
목차
Preface to the second edition.- 1. Introduction to media and communication research.- 2. The research process.- 3. Researching ownership and media policy.- 4. Ethnography and observational methods.- 5. Content analysis.- 6. Critical Discourse Analysis.- 7. Analysing narratives and discourse schema.- 8. Analysing photographs and video.- 9. Survey research.- 10. Focus group interviewing.- 11. Managing and analysing communications research data.- Glossary.- References.- Subject index.- Author/name index.
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