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책 정보
· 분류 : 외국도서 > 인문/사회 > 심리학 > 평가/측정
· ISBN : 9781138003651
· 쪽수 : 192쪽
· 출판일 : 2015-07-31
목차
Contents: Introduction. Part I: Graphical Failures. How to Display Data Badly. Graphical Mysteries. Part II: Graphical Triumphs. Graphical Answers to Scientific Questions. Three Graphic Memorials. A Nobel Graph. Todai Moto Kurashi. Picturing an L.A. Bus Schedule. Part III: Graphical Forms. Humble Pie. Double Y-Axis Graphs. Tabular Presentation. A Rose by Another Name. Trilinear Plots. Implicit Graphs. Part IV: Using Graphical Methods. Measuring Graphicacy. Graphs in the Presidential Campaign: Why Weren't They Used More Broadly? Visual Aids When Comparing an Apple to the Stars. Part V: Improving Graphical Presentations. Integrating Figures and Text. Elegance, Grace, Impact, and Graphical Displays. Sense-Lining. Making Readable Overhead Displays.