책 이미지
책 정보
· 분류 : 외국도서 > 경제경영 > 국제경제 > 일반
· ISBN : 9781138007888
· 쪽수 : 684쪽
· 출판일 : 2014-06-10
목차
Contributors. Acknowledgements. Foreword. Preface. Part 1: An Overview. 2. Doing International Business: A Global Interview V H (Manek) Kirpalani. Part 2: Doing International Business: Countries/Regions. 2. Doing Business in the Andean Countries Robert Grosse. 3. International Influences Affecting Great Britain Ronald Savitt. 4. Central America James Makens. 5. China Joseph Eastlack and Susan Kraemer Watkins. 6. Egypt: International Business Perspectives Gillian Rice and Essam Mahmoud. 7. West Germany Peter Zurn. 8. New Perspectives in East-West Business: The Case of Hungary Jozsef Beracs and Nicolas Papadopoulos. 9. Israel Samuel Rabino and Jehiel Zif. 10. Japan William Lazer and Midori Rynn. 11. Marketing Opportunities in the Middle East M R Haque. 12. Poland Leon Zurawicki. 13. Romania: Opportunities and Challenges Jacob Naor. 14. Singapore Soo Jiuan Tan and Chin Tiong Tan. 15. International Business Climate in Turkey Osman Ata Atac and Nizamettin Aydin.














