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· 제목 : Film Marketing (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781138013360
· 쪽수 : 188쪽
· 출판일 : 2017-03-13
· 분류 : 외국도서 > 경제경영 > 광고/홍보/PR
· ISBN : 9781138013360
· 쪽수 : 188쪽
· 출판일 : 2017-03-13
목차
Chapter 1- Introduction
Chapter 2- The Origins and Development of the Film Industry
Chapter 3- Market Research in the Film Industry
Chapter 4- The Film Marketing Mix
Chapter 5- Bringing the consumer in
Chapter 6- Traditional Film Marketing Materials
Chapter 7- Consumer Selection of Films
Chapter 8- Critical reception
Chapter 9- Distribution
Chapter 10- Marketing through film
Chapter 11- Conclusions
References
