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· 제목 : Introduction to Sport Marketing : Second edition (Paperback, 2 ed)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781138022966
· 쪽수 : 336쪽
· 출판일 : 2015-01-06
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781138022966
· 쪽수 : 336쪽
· 출판일 : 2015-01-06
목차
1. Sport marketing introduction 2. Sport markets 3. Sport consumers 4. Sport marketing opportunities 5. Sport marketing strategy 6. Sport products and branding 7. Sport pricing 8. Sport distribution 9. Sport promotion 10. Sport sponsorship 11. Sport services 12. Sport digital marketing and social media 13. Sport marketing implementation and control
