Qualitative Research Methods in Consumer Psychology : Ethnography and Culture (Hardcover)

Introduction: What is Consumer Ethnography: The ‘Big E’ and ‘Little e’ in Consumer Research? Paul M.W. Hackett & Roxana Maiorescu 1. Integrating Ethnographic Consumer Research Using Facet Theory and the Mapping Sentence. Paul M.W. Hackett 2. Ethics in Qualitative Consumer Research. Grant C. Aguirre and Michael R. Hyman 3. Recruitment and Sampling in Consumer Research. Kathryn Roulston and Briana Martinez 4. Ethnographic Caveats. Paul M. W. Hackett & Jessica B. Schwarzenbach 5. Inference and Hypothesis in Ethnographic Studies. James L. Everett & Kim Johnston 6. Ethnography 1: Re-visioning Teenage Pregnancy Using Participant Observation: Life in the Happy Hut. Gabrielle Brand and Paul Morrison 7. Ethnography 2: Field Observations, Questionnaires and Focus Group Interviews at a Water Park. Paul M.W. Hackett & Erin Koval 8. Autoethnography in Consumer Research. Chris Hackley 9. Focus Group Interviews. Deborah Potts 10. Using Projectives to Uncover "Aha moments" in Qualitative Research. Steve Kalter 11. In-Depth Interviews. Carole Schmidt 12. The Dynamics of Ethnographic In-depth Interviewing. Bonita M. Kolb 13. Action Research: The Bindjareb Yorgas Health Program. Caroline Nilson, Paul Morrison and Cathy Fetherston 14. Ethnographic Research into the Consumer Environment: The Environment of Luxury Goods as a Space to Fight For. Antonella Fabri and Paul M.W. Hackett 15. Researching Virtual and Real World Possessions, Artifacts, and Archives. Russell Belk 6. Visual and Sensory Ethnography. Sarah Pink, Kerstin Leder-Mackley and Paul M.W. Hackett 17. Ethnography: Textual Methodology. Anthony Lowrie 18. Netnography: Possibilities and Resourcefulness Cecilia Lewis Kausel & Paul M.W. Hackett 9. Neuroscience Research Approaches: Developing an Ethnography of Non-conscious Consumer Behaviour. Peter Steidl & Stephen J. Genco 20. Software in Consumer Ethnography. Eli Lieber 21. Consumer Heterophenomenology. Gordon R. Foxall