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· 제목 : Rethinking Innovation and Design for Emerging Markets : Inside the Renault Kwid Project (Hardcover)
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781138037205
· 쪽수 : 178쪽
· 출판일 : 2017-05-15
· 분류 : 외국도서 > 경제경영 > 일반
· ISBN : 9781138037205
· 쪽수 : 178쪽
· 출판일 : 2017-05-15
목차
Part 1 The Incredible Kwid. Strategic Exploration and Product Creativity. Negotiating Disruptive Capacity in the Renault-Nissan Alliance. Implementing Design to Cost: Searching for the Rupee… Commercial Launch. Roll-Out of the Kwid Line. Part 2: The Lessons of Disruption. The Nature of Innovation and Project Development. Organizational Learning and Project Development. Innovation and Globalization. Innovation in Alliances.
