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· 제목 : Tourism and Innovation (Hardcover, 2 ed) 
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138060760
· 쪽수 : 480쪽
· 출판일 : 2019-12-03
· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138060760
· 쪽수 : 480쪽
· 출판일 : 2019-12-03
목차
1 Introduction: Understanding innovation as the key to understanding changes in tourism 2 Competition, innovation and productivity 3 Knowledge, creativity and innovation 4 Technology and tourism innovation 5 The state and tourism innovation: institutions, policy, regulation and governance 6 The regional innovation system: Territorial learning, regions, cities and smart specialisation 7 Firm organization and innovation 8 Entrepreneurship, the market and innovation 9 Entrepreneurship and innovation pathways 10 Public good entrepreneurship and innovation: Community, place, social entrepreneurship and innovation 11 Conclusions: An innovative future for tourism
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