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· 분류 : 외국도서 > 언어학 > 커뮤니케이션 연구
· ISBN : 9781138064669
· 쪽수 : 218쪽
· 출판일 : 2018-04-05
목차
List of Figures; List of Contributors; Introduction: 1. Visual and Spatial Public Relations: Strategic Communication Beyond Text, Simon Collister and Sarah Roberts-Bowman; Part 1 - Visual Dimensions of Public Relations; 2. Public Relations as Visual Meaning-Making, Kirsten Kohrs; 3. Comic Books, Science (Fiction) and Public Relations, Ian Horton; 4. Picturing Statistical Narratives: A Century of Data Visualisation in Public Relations Practice, Jon Cope and Mark Wells; Part 2 - Spatial Dimensions of Public Relations; 5. Limits or Opportunities for Strategic Communication? The Role of Space and Place in Mediating #Demo2012, Simon Collister; 6. The Communicative Function of Public Spaces, Noureddine Miladi; 7. A Time and Place: The Las Vegas Mob Museum’s Experiential Public Relations, Jessalynn Strauss; Part 3 ? Researching Visual and Spatial Public Relations; 8. A Visual History of BP’s Use of Public Relations after Deepwater Horizon, Nick Lovegrove; 9. Environmental Multi-modal Communication: Semiotic Observations on Recent Campaigns, Andrea Catellani; 10. Exploring visual experiments ? measuring multimodal messages in laboratory research, Anna-Sara Fagerholm and Karina Goransson; 11. Conclusions and Future Directions, Simon Collister and Sarah Roberts-Bowman














