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책 정보
· 분류 : 외국도서 > 경제경영 > 산업 > 호텔/관광
· ISBN : 9781138131996
· 쪽수 : 394쪽
· 출판일 : 2015-11-26
목차
Contemporary Tourism: Contemporary tourism products and markets; The contemporary tourist: Contemporary tourists, tourist behaviour and flows; Contemporary tourism marketing; The contemporary tourism destination; Delivering the contemporary tourism product - the destination; Governing the contemporary tourism product - the role of the public sector and tourism policy; Consequences of visitation at the contemporary destination; Planning and managing the contemporary destination - the sustainability agenda; Marketing the contemporary tourism destination; The contemporary tourism industry: Supplying the contemporary tourism product - the tourism industry; Supplying the contemporary tourism product - the attractions sector; Supporting the contemporary tourism product - hospitality; Supplying the contemporary tourism product - the transport sector; Facilitating the contemporary tourism product - intermediaries; Tourism futures: Tourism in the twenty first century - contemporary tourism in an uncertain world; Teaching and studying contemporary tourism; Index