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· 제목 : Sales Management (Hardcover)
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781138150324
· 쪽수 : 572쪽
· 출판일 : 2016-08-26
· 분류 : 외국도서 > 경제경영 > 마케팅
· ISBN : 9781138150324
· 쪽수 : 572쪽
· 출판일 : 2016-08-26
목차
1. The Sales Manager in a Changing Environment 2. Strategic Sales Planning 3. Sales Forecasting 4. Customer Relationship 5. Organization and Planning of the Sales Team 6. Account 7. Exhibition Management 8. Business Economical Aspects of Sales Management 9. Sales Leadership 10. Sales Coaching and Training 11. Sales Skills 12. Aspects of Internationalization
