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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138159433
· 쪽수 : 384쪽
· 출판일 : 2017-01-13
목차
Preface: the future is being shaped today; Interview: a talk with a wide-ranging mind; Economics - The changed world economy; America's entrepreneurial job machine; Why OPEC had to fail; The changing multinational; Managing currency exposure; Export markets and domestic policies; Europe's high-tech ambitions; What we can learn from the Germans; On entering the japanese market; Trade with Japan: the way it works; The perils of adversarial trade; Modern prophets: Schumpeter or Keynes?; People - Picking people: the basic rules; Measuring white-collar productivity; Twilight of the first-line supervisor?; Overpaid executives: keeping firms young; Paying the professional schools; Jobs and people: the growing mismatch; Quality education: the new growth area; Management - Management: the problems of success; Getting control of staff work; Slimming management's midriff; The information-based organization; Are labor unions becoming irrelevant?; Union flexibility: why it's now a must; Management as a liberal art; The organization - The hostile takeover and its discontents; The five rules of successful acquisitions; The innovative organization; The no-growth enterprise; Why automation pays off; IBM's Watson: vision for tomorrow; The lessons of the Bell breakup; Social needs and business opportunities; Afterword: social innovation management's new dimension; Index.















