Mass Media Revolution (Hardcover, 3 ed)

Table of Contents Section I-Paving the Way to Today’s Mass Media Introduction to the Mass Media Revolution Mass Media: A Brief Historical Narrative Media Technologies and the Dynamics of change Section II-The Evolution of Media Content and Platforms Print Media Music and Radio Film and Television New Media Section III-Media Business Economics Advertising and Public Relations Media Industry Media Bias Mass Media Law and Ethics Section IV-The Media Experience, Culture and You The Power of Photography in Mass Media Journalism in the Digital Millennium Media Impact on the Global Stage Stories of Diversity in American Media Working in the Mass Media in the Digital Age Notes Glossary Bibliography Index Credits