Cleared for Take-Off : Structure and Strategy in the Low Fare Airline Business (Paperback)

Contents: Prologue: setting the scene; Liberalizing Europe’s air ways; The emergence of low fare competitors in Europe; Structure and competition in the European Airline industry; Getting the balance right: price-based competition and the cost-service trade-off; Leader of the pack: the Ryanair model; The contenders: competing low fare carriers in Europe; Trans-Atlantic lessons; The global emergence of price-based competitors; Epilogue: the way ahead for low fare airlines; Appendix; Bibliography; Index.