책 이미지
책 정보
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781138281868
· 쪽수 : 374쪽
· 출판일 : 2017-09-08
목차
Preface
[Chuka Onwumechili]
1. Studying Communication and Sport
[Chuka Onwumechili]
Part I: Communicating Sport
2. Interpersonal Communication and Sport
[Chuka Onwumechili]
3. Communicating Leadership in Sport Teams and Organizations
[Chuka Onwumechili]
4. Strategic Communication in Sport
[Chuka Onwumechili]
5. Traditional Media
[Chuka Onwumechili]
6. New Media
[Chuka Onwumechili]
Part II: Audience and Diversity
7. The Fan
[Chuka Onwumechili]
8. Disability and Sport
[Chuka Onwumechili]
9. Gender, Race, and Ethnicity
[Chuka Onwumechili]
10. Nationalism, Culture, and Identity
[Chuka Onwumechili]
Part III: Markets and Sport as Commodity
11. Sport Promotion and Economics
[Chuka Onwumechili]
12. The Sporting Mega Event
[Chuka Onwumechili]
13. Image and Crisis Communication
[Chuka Onwumechili]
Part IV: Special Issues in Sport Communication
14. Sport Heroes and Celebrities
[Chuka Onwumechili]
15. Health, Sport, and Communication
[Chuka Onwumechili]
16. Sport Fiction: Fantasy and Video Games
[Chuka Onwumechili]
17. Legal and Ethical Issues in Sport Communication
[Chuka Onwumechili]
Part V: Measurement and Research in Sport
18. Sport Analytics
[Chuka Onwumechili]
19. Theorizing in Communication and Sport
[Chuka Onwumechili]
20. Scholarly Research
[Chuka Onwumechili]
Glossary
