Political Campaign Communication : Inside and Out (Hardcover, 3 ed)

Table of Contents Part 1-An Overview of Political Communication Issues Political Communication: An Introduction Ethical Questions in Political Communication Political Socialization: The Development of Political Attitudes Campaign Strategies The Image of the Political Candidate Media Theory and Political Communication Part 2- The Campaign Team Campaign Organization Campaign Communications in the Mass Media Political Polling Campaign Communications: Direct Voter Contact Political Speeches Cyberspace: The Internet and Political Communications Part 3- Campaign Concerns Press Coverage and Media Relations The Role of Political Money The Role of Interpersonal Influence Critical Events Analysis