Landscape and Branding : The Promotion and Production of Place (Paperback)

Preamble 1. Landscape discourse and the intangible value of landscape-as-brand Interlude - Striding toward branded landscape identities: national park promotion and production worldwide 2. Form follows focus group: Understanding place branding Interlude - Walking tracks 3. ‘Repositioning’ Mountains: The Brand Blue Mountains framework Interlude ? Walkabout 4. Calculated aesthetics: promoting the landscape on surfaces and screens Interlude - ‘Morning walks through silvered leaves in whispering groves…’ 5. The public realm: place branding and place making 6. Private landscape attractions as hyperreal promotional objects 7. Mass-mediating the landscape: surfaces, screens and sites at Echo Point Lookout Interlude ? Amble 8. Beyond branding?