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· 제목 : Sports Marketing : International Student Edition (Paperback, 2 New edition)
· 분류 : 외국도서 > 건강/스포츠 > 스포츠/레크레이션 > 스포츠 일반
· ISBN : 9781138300910
· 쪽수 : 446쪽
· 출판일 : 2018-09-21
· 분류 : 외국도서 > 건강/스포츠 > 스포츠/레크레이션 > 스포츠 일반
· ISBN : 9781138300910
· 쪽수 : 446쪽
· 출판일 : 2018-09-21
목차
1 Sports Meets Marketing
2 Sports Entertainment Consumption
3 The Marketing Environment
4 Segmenting Audiences for Sports
5 Building a Relevant Brand
6 Product Strategy
7 Experiential Marketing
8 Brand Communications Strategy
9 Brand Communications Campaigns
10 Communications Channels
11 Sponsorship-Linked Marketing
12 Measuring Sports Brand Performance
13 Delivery of Sports Experiences
14 Preparing Future Sports Marketers
