Technology and Innovation for Marketing (Hardcover, 1)

Part 1: Strategy development  1. Introduction to the Innovation Theory for marketing Purposes 2. Innovation as a business process 2  3. Understanding innovation solutions  4. Sources of Innovation  5. Open innovation and collaboration  6. Consumer acceptance of innovation  Part 2: Implementation and practice  7. Creating new products and services  8. Capturing the benefits of innovation  9. Capture learning from innovation  10. Concluding remarks and exercises