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· 분류 : 외국도서 > 경제경영 > 전략기획
· ISBN : 9781138323209
· 쪽수 : 220쪽
· 출판일 : 2020-12-28
목차
Contents Preface Main characters: Asia-Pacific Bank’s organization chart Chapter 1. The Elephant and the Greyhounds "Asia Pacific Bank (APB) is slow, unreliable and expensive…" Chapter 2. Mapping Client Journeys to Grasp the Real Situation Learning to see ‘outside-in’ Chapter 3. Understanding Our Blockers Problems are gold Chapter 4. Finding True North with Our Digital Strategy Compass What’s our Aspiration and winning logic? Chapter 5. Fostering Innovation in a Risk-Averse Culture What’s the journey like and where do we start? Chapter 6. Embracing New Ways of Working Hackers, hipsters and hustlers working together - setting up APB’s innovation platform Chapter 7. Launching Our First Wave Innovation Projects Core Business Improvement: Bringing Tech and Operations Together Chapter 8. Launching Our Second Wave Innovation Projects New Digital Offerings: End?to-end flow and commercial pilots Chapter 9. Year-End Review at Asia Pacific Bank The empire strikes back Chapter 10. How Do We Scale Our Transformation? Everybody wants to go to heaven, but nobody wants to die Chapter 11. New Digital Ventures Retrospective - What have we achieved, what have we learned, and what’s next? Appendix A ? Singapore Places Featured in Harnessing Digital Disruption Appendix B ? List of figures Acknowledgements