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· 분류 : 외국도서 > 인문/사회 > 사회과학 > 미디어학
· ISBN : 9781138340145
· 쪽수 : 252쪽
· 출판일 : 2018-08-06
목차
Part 1: Internal Organisational Perspectives
1. Roleplaying Games at Work: About Management, Gamification and Effectiveness
Emmanuelle Savignac
2. Feeding the Red Critter: The Gamification of Project Management Software
Raul Ferrer Conill
3. Gamification as Ideological Praxis: On Play, Games and the Modding of Management
Alf Rehn
Part 2: External Organisational Perspectives
4. Game of Gamification: Marketing, Consumer Resistance and Digital Play
Lena Olaison and Saara L. Taalas
5. Win, Earn, Gain: Gamification in the History of Retailing
Franck Cochoy and Johan Hagberg
6. Inside the Gamification Case of a Mobile Phone Marketing Campaign: The Amalgamation of Game Studies with Marketing Communications?
Mikolaj Dymek
7. Samsung Nation: A Gamified Experience
Tracy Harwood and Tony Garry
8. Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption
Christian Fuentes
Part 3: Conceptual Perspectives
9. Gamification for Sustainability: Beyond the Ludo-Aesthetical Approach
Per Fors and Thomas Taro Lennerfors
10. Designing for the Play Instinct: Gamification, Collective Voodoo and Mumbo Jumbo
Stephen Webley and Karen Cham
11. Total Gamification and the Limits of Our Imagination
Per H. Hedberg and Mattias Svahn
12. Old Things ? New Names
Peter Zackariasson
