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· 제목 : Tourism Management (Paperback, 6 ed)
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781138391161
· 쪽수 : 510쪽
· 출판일 : 2019-03-21
· 분류 : 외국도서 > 경제경영 > 관리
· ISBN : 9781138391161
· 쪽수 : 510쪽
· 출판일 : 2019-03-21
목차
1 Tourism today: Why is it a global phenomenon embracing all our lives?
2 Tourism: Its origins, growth and future
3 Demand: Why do people engage in tourism?
4 Transporting the tourist I: Surface transport
5 Transporting the tourist II: The aviation sector
6 Accommodation and hospitality services
7 Tour operating and travel retailing
8 Visitor attractions and events
9 The management of tourism
10 The public sector and tourism
11 Managing the visitor and their impacts
12 The future of tourism: Post tourism?
