Bloggers Boot Camp : Learning How to Build, Write, and Run a Successful Blog (Hardcover, 2 ed)

Chapter 1 The NicheWhat’s Your Name, Private? What the Heck Is Blogging? What Is a Blogger?NEW Blogging And The Mainstream MediaThe Four QuestionsThe Two RulesChapter 2 Getting StartedBasic HTML for BloggersNEW Basic CSS For BloggersPick a DomainNEW Ready-made Platforms - Add new platforms hereHow Do I Pick a Platform?NEW Why Themes Are ImportantNEW Buying ThemesShould You Hire a Web Designer?Tools of the Trade. 42Chapter 3 Target PracticeThe 1,000 Words RuleEnhance Your Writing by ReadingThe Bloggers Duffel Bag: Essential Skills for Getting Through the DayBlog Photography TipsVideographyNEW Mobile Photos And VideoNEW PodcastingChapter 4 Hello, WorldIntroducing YourselfProducing Intro PostsWriting Your Contact PageNEW Gaining A Social Media PresenceNEW Dangers Of Social MediaNEW Three Rules For Spreading The WordNEW To Microblog Or Not To MicroblogChapter 5 How to Write a Blog PostTypes of PostsDeadly Headline Kills 200,000 Innocent ReadersTo Capitalize or Not Capitalize. 106Use Perfect Grammar or Your Credibility Is Shot. 107Top Five Grammar GoofsThe Finer Points Blogging TrapsGraphics and How to Use ThemWhen Should You Post?Snark and the Single BloggerPost LengthBeing a Better BloggerNEW SourcingNEW Writing So Someone Will Read YouChapter 6 What to Write AboutNeed to KnowHow to Decide What Matters to Your Readers. 81Finding NewsNEW RSS ReadersNEW TwitterNEW LinkedInNEW Google PlusMore Sources: Press Releases from PR PeopleConferences/Trade ShowsDinners & EventsTipstersDealing with PR PeopleReview UnitsHow to Snag Review UnitsReview It or Not?Pan It or Skip It?Should I Return Review Units?Ten Questions to Ask Before Posting?Chapter 7 Mob Rule, Inciting a Riot, and Freedom of SpeechYou’re in ControlDealing with the Angry MobUnderstanding SpamNEW Which Comment Platform To Use?Rewarding Loyal FansNEW Should You Turn Off Comments?Chapter 8 Building Traffic, Making Money and Measuring SuccessSEO for BloggersOff-PageThe SEO Bottom LineSocial Media SharingContestsMeasuring SuccessHow To Make MoneyChapter 9 Blogging EthicsLibel and SlanderShield LawMr(s). CellophaneJunket JunkiesFree StuffCaught in a TrapLeaks and TrustStand Up Straight, PrivateNEW Be Nice Or Be RightNEW Blogging's Golden RuleNEW Chapter 10 The Perks O