Head's Broadcasting in America : A Survey of Electronic Media (Hardcover, 10 ed)

Chapter 1 Introducing Electronic Media; Chapter 2 From Radio to Television; Chapter 3 Cable and Newer Media; Chapter 4 How Electronic Media Work; Chapter 5 Distribution by Wired Relays, Wireless Relays, and over the Internet; Chapter 6 Commercial Operations; Chapter 7 Noncommercial Services; Chapter 8 Programs and Programming Basics; Chapter 9 Audience Measurement; Chapter 10 Media Theory and Effects; Chapter 11 The Communications Act, Licensing, and Structural Regulation; Chapter 12 Constitutional Issues and Content Regulation; Chapter 13 A Global View;