CIM Coursebook: Project Management in Marketing (Hardcover)

Using Marketing Information to Develop a Justified Case for Marketing Projects (Weighting 15%); Chapter 1 Marketing Information for Business Cases; Chapter 2 Marketing Information Systems; Chapter 3 Research Briefs and Proposals; Chapter 4 Presentation of Findings; Section 2: Building a Case for Marketing Projects (Weighting 20%); Chapter 5 Setting Aims, Goals and Objectives; Chapter 6 Forecasts and Projections; Chapter 7 Operational Management; Chapter 8 The Case Report; Section 3: Assessing, Managing and Mitigating Risk Associated with Marketing Projects (Weighting 25%); Chapter 9 Identifying Risk; Chapter 10 Risk Assessment and Evaluation; Chapter 11 Risk Management and Mitigation; Chapter 12 Controlling Risk; Section 4: Project Management for Analysis, Planning, Implementation and Control (Weighting 40%); Chapter 13 Foundations of Project Management; Chapter 14 Project Process; Chapter 15 Project Orientation; Chapter 16 Project Scope; Chapter 17 Project Tools and Techniques; Chapter 18 Project Termination and Review; Chapter 19 Methodologies; Chapter 20 Monitoring and Control;