CIM Coursebook: Managing Marketing (Hardcover)

The Marketing Infrastructure; Chapter 1 Organisational Structures; Chapter 2 Quality Systems and Processes; Chapter 3 Measuring, Monitoring and Improving Marketing Performance; Managing Marketing Teams; Chapter 4 Management, Leadership and Establishing Teams; Chapter 5 Managing Teams; Chapter 6 Improving Team Performance; Operational Finances for Marketing; Chapter 7 Managing Marketing Finances; Chapter 8 Budgeting and Costs; Chapter 9 Variance and Monitoring;