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책 정보
· 분류 : 외국도서 > 건강/스포츠 > 스포츠/레크레이션 > 풋볼
· ISBN : 9781138469235
· 쪽수 : 514쪽
· 출판일 : 2017-08-29
목차
SECTION 1: Managing football
1. Introduction and market overview 2. Ownership and governance 3. Finance, revenue generation and cost control 4. Broadcasting and technology 5. International and global development 6. Sport marketing and sponsorship 7. Law and regulation 8. Organising and human resource management 9. Supply chains, retailing and distribution 10. Leagues and competitions 11. Agents and intermediaries 12. Stadiums and facilities 13. Public relations and the media
SECTION 2: Managing football in the big 5
14. England 15. Spain 16. Italy 17. France 18. Germany
SECTION 3: Managing football in emerging markets
19. Australia 20. North America 21. United Arab Emirates 22. China 23. South Africa
SECTION 4: Managing football in established markets
24. Argentina 25. Netherlands 26. Mexico 27. South Korea 28. Russia 29. Conclusions