Marketing Communications in Tourism and Hospitality (Hardcover)

Chapter 1 Positioning Marketing Communications for Tourism and Hospitality, Scott McCabe; Part 1 Part 1, Scott McCabe; Chapter 2 Communications Theory and Applications, Scott McCabe; Chapter 3 The Marketing Communications Environment, Scott McCabe; Chapter 4 Consumer Roles in Marketing Communications, Scott McCabe; Part 2 Part 2, Scott McCabe; Chapter 5 Marketing Communications and Organisational Strategy, Scott McCabe; Chapter 6 Segmentation, Targeting and Positioning, Scott McCabe; Chapter 7 Marketing Communications Planning, Scott McCabe; Part 3 Part 3, Scott McCabe; Chapter 8 Advertising Strategies for Tourism and Hospitality, Scott McCabe; Chapter 9 Other Communications Strategies, Scott McCabe; Chapter 10 Interactive and E-communications Issues and Strategies, Scott McCabe; Chapter 11 Conclusions and Future Issues in Marketing Communications, Scott McCabe;