Creative Truth : Start & Build a Profitable Design Business (Hardcover)

Chapter 1Full Measures: The Creative Business MindsetFollow Your Passion, Fall Off a CliffBusiness in The Front, Creative in The Back It’s No Longer a Hobby Another Creative Business? Really?Chapter 2Rookie of the Year: Pushing the Start ButtonHow to Start When to Start Who You Need (Your Services Army) Where to Start (Finding a Home) The Truth About Starting What You Actually Need?The Minimal Starter ListChapter 3The Hunt: Sales, Marketing, and Getting Client WorkGetting Clients Two Sides of Marketing: Inbound & Outbound Building the Machine How to Sell Creative Services Your Online Presence The Geometry of Business: Targeted Vertical & Horizontal Marketing Quick Marketing TipsChapter 4Basic Rocket Science: Pricing Your WorkBuilding a Pricing Strategy Finding Your Shop Rate & Knowing What You Need Raising Your RatesPricing Model 1: Hourly BillingPricing Model 2: Project-based & Flat-fee PricingPricing Model 3: Value-based PricingPricing Model 4: Retainer PricingPricing Model 5: Package PricingPricing Model 6: Performance-based PricingPricing Model 7: Equity Pricing Additional Pricing FactorsChapter 5Home Economics: Getting Paid?Contracts, Operations, and BillingProposals Contracts Working For Free Documents Getting Paid?Invoicing, Billing, & Collections Cash FlowChapter 6A Very Delicate Matter: Managing Client ExpectationsSetting Client Expectations Communications & Project Management Client Revisions & Scope Creep Copyright & Intellectual Property Long-term Client Relationships When Things Go SouthChapter 7Done is Better Than Perfect: Doing the WorkJust Ship It Imposter Syndrome Procrastination Scheduling & Time Management Delegation Side ProjectsChapter 8The Art of Discourse: Community, Collaboration, and Showering RegularlyAvoid IsolationBuild Relationships Build an Audience Build Bridges Build CollaborationsChapter 9No Time Like the Future: Growing Your Creative BusinessFreelancers vs. Employees Hiring Help Scaling Partnerships & Mergers Office Space Failure is an optionChapter 10Taking a Break from All Your Worries: This Creative LifeMind Body Stop Being Busy Burnout Embrace the ups and downs About That Courage Go and Grow