Campaigns and Elections American Style : The Changing Landscape of Political Campaigns (Paperback, 5 ed)

Chapter 1 Elections in a Polarized America: Understanding the Dynamics and the Transformation of American Political Campaigns James A. Thurber and Candice J. Nelson

PART I The Political Context of Campaigns: Campaign Planning and Management, Political Parties, and Redistricting

Chapter 2 Campaign Planning and Management: The Key Elements of Campaigns Anne Caprara

Chapter 3 The Role of Political Parties David A. Dulio and John S. Klemanski

Chapter 4 Elections and the Long Journey into the Redistricting Thicket David Lublin

PART II Identifying Voters: Who Votes, Why, and How

Chapter 5 The Uses and Challenges of Survey Research in Election Campaigns Glen Bolger

Chapter 6 Political Data, Analytics, and Targeting Tom Bonier

Chapter 7 U.S. Elections on the Brink Chris Sautter

Chapter 8 The Ground Game: Field Organizing in Political Campaigns Alicia Kolar Prevost

PART III Communicating with Voters

Chapter 9 Creating a Winning Campaign Strategy David Winston

Chapter 10 Paid Media Today: Four Screens but the Same Two Eyes Martin Hamburger

Chapter 11 From Television to Twitter: The Evolution of Earned Media Ed O’Keefe

PART IV Financing Elections

Chapter 12 Candidate Campaign Fundraising Strategies Anthony Corrado

Chapter 13 Outside Money and Inside Policy: Campaign Finance Before and After Citizens United R. Sam Garrett

PART V The Future of Campaigns and Elections

Chapter 14 Why Campaigns Matter in a Polarized Environment Candice J. Nelson and James A. Thurber