Digital Transformation and Marketing Management (Hardcover)

About the Author, Preface, Overview of the Book, Objectives, Chapter 1 ? Introduction to Marketing, Chapter 2 ? Strategic Marketing Decisions, Chapter 3 ? Customer Led Marketing, Chapter 4 ? Colleagues ? Channels to Market, Chapter 5 ? Value Driven Strategic Marketing, Chapter 6 ? Marketing KPI’s and Metrics, Chapter 7 ? Data Driven Marketing, Chapter 8 ? Online and Offline Integrated Marketing Communications, Chapter 9 ? Marketing in the Digital Age/Putting it All Together, Index