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· 제목 : Changing Planes : A Strategic Management Perspective on an Industry in Transition (Paperback)
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회학
· ISBN : 9781138615854
· 쪽수 : 350쪽
· 출판일 : 2020-06-30
· 분류 : 외국도서 > 인문/사회 > 사회과학 > 사회학
· ISBN : 9781138615854
· 쪽수 : 350쪽
· 출판일 : 2020-06-30
목차
Part 1: Strategic Alternatives and Choice 1. Corporate Strategy: Growth, Renewal and Scope 2. Competitive Strategy 3. Strategies at the Functional Level 4. Conclusion to Part One Part 2: Implementation 5. Growth, Alliances and Globalization 6. Managing Service-Price Offers 7. Service Delivery as an Interactive Experience 8. Corporate Infrastructure Part 3: Outcome 10. Customer Retention 11. Conclusion.
