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· 제목 : Fashion Buying and Merchandising : The Fashion Buyer in a Digital Society (Hardcover)
· 분류 : 외국도서 > 경제경영 > 유통
· ISBN : 9781138616318
· 쪽수 : 232쪽
· 출판일 : 2020-05-28
· 분류 : 외국도서 > 경제경영 > 유통
· ISBN : 9781138616318
· 쪽수 : 232쪽
· 출판일 : 2020-05-28
목차
1. The Evolution of Fashion Buying and Merchandising 2. Fashion Buying & Merchandising Roles and Responsibilities in the 21st Century 3. The Influence of Technology on Buying and Merchandising 4. The Buying Cycle and Critical Path 5. Range Review 6. Research and Planning 7. Range Development 8. Sourcing and Negotiation 9. Range Finalisation 10. Manufacturing 11. Allocation and Distribution 12. Monitoring Retail Sales 13. The Impact of Sustainability on Fashion Buying and Merchandising 14. The Future of Buying and Merchandising
