Soft Power With Chinese Characteristics : China’s Campaign for Hearts and Minds (Hardcover)

Foreword,Joseph Nye Introduction, Kingsley Edney, Stanley Rosen and Ying Zhu Part 1: Debating China’s Soft Power Strategy 1. Projection of China’s Soft Power in the New Century: Reconstruction of the Traditional Chinese World Order, Suisheng Zhao 2. The End of China's Rise: Consequences for PRC Debates on Soft Power, Daniel C. Lynch 3. Ironies of Soft Power Projection: The United States and China in the Age of Donald Trump and Xi Jinping, Stanley Rosen 4. Vessels of Soft Power Going Out to Sea: Chinese Diasporic Media and the Politics of Allegiance, Wanning Sun 5. The Battle of Images: Cultural Diplomacy and Sino-Hollywood Negotiation, Ying Zhu 6. Branding as Soft Power: Brand Culture, Nation Branding, and the 2008 Beijing Olympics, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu 7. A Decade of Wielding Soft Power through Confucius Institutes: Some Interim Results, Falk Hartig Part 2: China’s Global Soft Power under Xi Jinping 8. The Dilemma of China’s Soft Power in Europe, Zhan Zhang 9. The Evolution of Chinese Soft Power in the Americas, R. Evan Ellis 10. The Sino-African Relationship: An Intense and Long Embrace, Antonio Fiori and Stanley Rosen 11. Chinese Soft Power in Japan and South Korea, Gilbert Rozman 12. China’s Soft Power over Taiwan, Dalton Lin and Yun-han Chu 13. Familiarity Breeds Contempt: China’s Growing "Soft Power Deficit" in Hong Kong, David Zweig 14. How East Asians View a Rising China, Yun-han Chu, Min-hua Huang and Jie Lu