Environmental Advertising : New Forms of Transnational Persuasion (Paperback)

Introduction  Part I: Apocalypse Now  1. Selling a Berth on the Titanic: Copenhagen & Climate Change Ads  Part II: Image Wars: "the immortal part of myself"  2.  How Ken (and Greenpeace) dumped Barbie and Ecofeminism  3. The Yes Men and the Oil Men  4. The Lorax Speaks for the SUVs  Part III: Persuasive Partnerships  4. Earth Hours and Days  6. Planet Celeb  Part IV: The "New Optimism"  7. "The Greenest Olympics Ever?  8. Vote Unilever ? Project Sunlight/ Bright Future  9. Climate Change Advertising at COP21  10. Conclusion