Tourism Marketing for Cities and Towns : Using Social Media and Branding to Attract Tourists (Paperback, 2 ed)

Introduction

1. Developing a Marketing Plan for Tourism to Cities and Towns

2. Building Community Support for Tourism Development

3. Analyzing the City or Town as a Tourism Product

4. Analyzing the Internal and External Environment

5. Determining Marketing Strategy Using SWOT Analysis

6. Researching Current and Potential Visitors

7. Motivating, Segmenting and Targeting Visitors

8. Developing an Authentic Brand Image

9. Using Social Media for Content Marketing

10. Creating Paid, Owned and Earned Media

11. Promoting to Tour Groups and Meeting Planners

12. Implementing and Assessing the Tourism Marketing Plan