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· 제목 : Digital Sport Marketing : Concepts, Cases and Conversations (Paperback)
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781138701403
· 쪽수 : 248쪽
· 출판일 : 2020-09-11
· 분류 : 외국도서 > 경제경영 > 세일즈
· ISBN : 9781138701403
· 쪽수 : 248쪽
· 출판일 : 2020-09-11
목차
- The Development of Sports Marketing Practice
- Sports Marketing in the Digital Age
- Social Media Sports Marketing
- Reputation Management and Sports PR
- Sports Practice and Fan Engagement in an Online Environment
- Fan Activation and Involvement with Sports Business
- Getting Closer to the New Emerging Sports Marketing Audiences
- Sports in a Cultural and Knowledge Management Context
- The Importance of Sports Communication Strategies
- Sports Business in a Globalised Marketplace
- Towards New Thinking for Sports Marketers and Practitioners
- Case Studies and Conversations in Sports Business
- A Review of Sports Marketing in the Digital Age
- The Importance of Mixed Marketing Practice for Sports Business: Final lessons and perspectives
